REDUCE YOUR BEAUTY ROUTINE TO ITS QUINTESSENCE — ROWSE

This is the mantra of ROWSE, the French-Spanish brand on a mission to reconnect its community to nature through the creative and therapeutic power of plants.

 


 

THE STORY

Bound by their personal values and a deep respect for the environment, Nuria Val and Gabriela Salord co-founded ROWSE to celebrate raw beauty. ROWSE was born from two converging perspectives for approaching nature. Nuria, a traveler and photographer, explored nature in its purest forms. Gabriela, submerged in the fast paced world of business and finance, turned to nature to find respite and be inspired by the wisdom of plants. After meeting in 2018, Nuria and Gabriela decided to launch their first 100% plant-based body product: the Winter Body Oil, a blend of Rhodiola, Borage and Sweet Almond to protect the skin during the coldest months. This was the beginning of the adventure. Very quickly, Lamia El Kadiri, a pharmacist and plant lover, joined them to take on the task of product development. Together, they imagined a minimalist routine based on raw and organic ingredients—oral waters, plant oils, clays and powders, resulting in a simple yet effective, sensory routine. 

SIMPLICITY & PLANT-BASED

Motivating conscious consumerism by stripping down complicated beauty routines to offer only the bare essentials for a healthy, glowing skin. Each product can be easily mixed and matched to seamlessly adapt any daily routine. Using only nature's ingredients and transforming them as little as possible. Organic, vegan and cruelty-free. ROWSE is an advocate for traceability, working with partners who responsibly source and manufacture ingredients, such as Hemp oil from France.

 

ROWSE, Organic Neroli Water, € 22,- & Organic Hemp Oil, € 25,-
ROWSE, Organic Neroli Water, € 22,- & Organic Hemp Oil, € 25,-

A HYDRATING DUO FOR COMBINATION SKIN

Two pure ingredients that, used one right after the other, will create an emulsion that works as a moisturizing cream. Each ingredient enhances the benefits and effectiveness of the other.

Organic Neroli Water — a naturally-scented hydrating mist distilled from the blossoms of the orange tree. A few spritzes after cleansing will tone the skin, restore its pH balance and control excess oil.

Organic Hemp Oil — a cold-pressed, non-comedogenic and 100% organic plant oil that nourishes, soothes inflammation and improves skin's elasticity without clogging pores. Massage 3-4 drops into damp skin. Rich in vitamins and Omega 6 and 3 fatty acids, it shows powerful anti-inflammatory and regenerating properties making it ideal for irritated skin.

 

TANGERINE CLEANSING BALM

An oil-to-milk formula to melt away makeup, absorb impurities and effectively remove dirt, oil, SPF, and pollution. Easy to use and gentle enough for sensitive skin. and the eye area, it’s made from vegetable glycerine and Almond oil to keep the skin soft and hydrated. Golden colored, jelly-textured and citrus and honey-scented, it’s a treat for the senses.

REGENERATE NIGHT SERUM

Rich in Raspberry oil, Primrose oil, and Rosewood essential oil, this best-selling Night Serum deeply regenerates and revitalizes the skin while enhancing elasticity and hydration. Rich in antioxidants and essential fatty acids, it’s been mindfully crafted to make the most out of the beauty rest.

 

ROWSE, Eye Contour Serum, € 32,-
ROWSE, Eye Contour Serum, € 32,-

 

EYE CONTOUR SERUM

A triple-effect day & night refreshing eye serum to tighten, depuff and brighten the eye area. Made from botanical extracts and rich in moisture-enhancing vegan hyaluronic acid, this light-weighted, fast-drying gel-textured serum is formulated to prevent and soften fine lines, even out hyperpigmentation and dark circles, and relieve puffness and tired eyes.

 

SUMMER BODY OIL

Made from Jojoba, Coconut, Buriti, and Carrot oil, this body blend brightens, protects and graces the skin with a delicate perfume of Monoi surrounded by a sunny bouquet of Bergamot, Neroli and Palmarosa. Ideal as a daily body oil or aftersun.

WINTER BODY OIL

Combining Rhodiola extract, an adaptogenic plant native to the mountains of Siberia, Borage, and Sweet Almond oils, this body blend nourishes, softens and protects the skin during the harshest season of the year.

MINERAL SUNSCREEN

A high protection, broad spectrum mineral sunscreen that shields the skin from UVA/B rays while delivering plant- based antioxidants that help reduce and repair sun damage.

 

ROWSE, Mineral Sunscreen, € 45,-
ROWSE, Mineral Sunscreen, € 45,-

 

For more information, imagery or any other inquiries please contact hello@ikramannouir.com

 

STOCKISTS IN BELGIUM

LABEL CHIC, Rue Antoine Dansaert 95, 1000 Bruxelles

 

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About Phase Two Agency

Phase Two Agency is an Amsterdam-based sales and brand consultancy agency representing niche skincare, fragrance and cosmetics brands, particularly those with a clean and green ethos. Using their expertise in sales and brand positioning, founders Michel Bos and Noortje Siecker help their clients achieve sustainable growth in an ever-evolving marketplace.

Their unique combination of backgrounds has furnished them with invaluable industry intelligence, comprising insider sales and retail knowledge as well as brand-building and PR expertise. They have many years’ experience working with global brands and retailers at all stages of their development lifecycle, plus a diverse range of successful start-ups.

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